In what exactly is a goal-kicking move, Melbourne-based footwear label Bared has collaborated with AFL superstar Josh Gibson for two shoe designs.
Bared founder Anna Baird teamed with all the sportsman to produce a 1960s-inspired Chelsea boot for your Beatles-meets-Jagger salutation and a pair of Sexy Shoes Women for lovers of sport luxe modernism.
It’s a design move that coincides together with the opening of your footwear brand’s newest, inner-city store which will provide a bigger focus towards the well-shod men about Melbourne.
“Expanding to the city using a store is a great technique for us to create the merchandise more inviting towards the male customer,” says Baird, who launched the brand in 2008 featuring its flagship in Armadale.
The previous Manchester Lane venue has become transformed into an increased ceiling, timber embellished New York-inspired warehouse delight that’s got unisex around the brain.
It’s loaded with loads of green plant life [it really is in a basement all things considered] and showcases new footwear designs on metal shelving with hints of velvet and leather – large library windows, tall steel shelving that’s hooked on old glamour and modern interiors.
The fit out took half a year to perfect and Baird worked closely with Lucienne Hemingway from Curious By Design, Cod Build, Tooltime Engineering with mirrors by David’s Glass.
There’s a nod to its jazz past featuring its brooding cool, but Baird is intending on writing her own soundtrack in the new premises.
Off of the beaten path
“We started concentrating on Sexy Shoes Women about four years ago and it’s an expanding side of the business roll out,” says Baird.
“At the beginning, I didn’t might like to do men’s shoes since their shoes overall aren’t as damaging to your body’s posture as women’s stilettos are,” says the first kind podiatrist who started designing shoes to create comfort towards the dance floor.
“Top end British constructed shoes that sell for $500 a pair aren’t that comfortable to wear until about twelve months of using them in,” says Baird.
“Knowing that we dreamed of being the missing link between that top end and the comfort brands like Ecco and Rockport. As well we don’t want to be a comfort brand that appears a lot better than other comfort brands, we are a fashion brand that’s good for you,” she says.
“Josh came to the Armadale shop about 08dexspky years ago and bought some shoes,” says Baird.
“He went to Hawthorn FC and told his podiatrist in regards to the shoes he bought. Proved the podiatrist knew me along with been talking up my shoes for a time,” says Baird.
“Josh is certainly a generous person and asked once we could do a little shoes together. He is a great guy who brings a lot of soul and identity for the brand. The collaboration is supposed to light-hearted and fun,” she says.
The official opening night party kicks off with a guest list that also includes Gibson and fellow Hawthorn teammates Jack Gunston, Ryan Schoenmakers, Liam Shiels, Melbourne Football Club player Jordan Lewis, Neighbours actress Lily Van Der Meer, Lydia Schiavello and former Bachelor contestants Lee Elliot and Georgia Love and the like.
“We wish to show we make Brand Shoes with support, they’re made to be good for your health,” she says. “They’re not correctives but we give attention to being fun, modern and provide you with something cool in turn.”