Few sunglasses have occupied this type of storied devote American culture and history as Ray Bans.
From Presidents to celebrities, rock stars to artists, designers to runway models, there’s not a generation alive that can’t remember owning (or wanting to own) some these iconic sunglasses.
While Ray Bans now is visible about the next generation of Hollywood style setters, the famed sunglasses had an infinitely more practical and humble beginning.
Founded in 1937 by Bausch & Lomb, the 1st Ray Ban sunglasses are intended for the United states Army Air Corp. The Army needed a sunglass to guard aviators from your damaging rays of your sun, but additionally a sunglass that will look elegant around the dashing airman throughout the day.
On May 7, 1937 Bausch & Lomb officially took out the patent around the ray ban canada sale.
The very first sunglass to include an anti-glare lens, the metal frame was extremely lightweight and produced from gold-plated metal with two green lenses that filtered out Ultra violet rays.
The United states Army Air Corps pilots instantly took to the sunglasses, earning Ray-Bans the moniker “Aviator Glasses” — a term which now describes all sunglasses with designs that act like the initial Ray-Ban.
The Ray-Ban aviator achieved broader popularity during WWII, when General Douglas MacArthur was photographed in Ray-Ban aviator glasses landing about the beach within the Philippines.
Off their pragmatic beginnings offering airman protection from the sun, Ray-Bans quickly became part of American fashion and popular culture when, in 1952, Ray Ban broke from traditional metal frames and created hard plastic frame called “The Ray-Ban Wayfarer.”
Now considered a revolutionary moment in eyewear design, the Wayfarer quickly became popular among both the fringe and also the well-heeled — crossing socio-economic and cultural borders — and attractive to a mass market that included debutantes and beatniks.
Ironically, the first Wayfarers were intended to be marketed to men … until women fell in love with the sleek, shiny design that did actually flatter any shape of face.
Soon the sunglasses started to show up on everyone from Presidents and stylish women to folk musicians and East Village Hipsters. Wayfarers were got a PR boost in when Audrey Hepburn’s Holly Golightly practically lived in their Wayfarers from the 1961 movie Breakfast at Tiffany’s.
Through the entire 50s and 60s, Ray Ban Wayfarers were the sunglass preferred by everyone from Bob Dylan, to Andy Warhol, James Dean, Marilyn Monroe, Roy Orbison, John Lennon and countless average American teenagers who just wanted to look cool on the beach.
Ray-Bans popularity waned within the Seventies as the disco era ushered in additional extravagent eyewear, and designers like Dior and Yves St. Laurent entered the eyewear market.
In the mid-70s, Ray-Ban introduced a collection of “disco” inspired sunglasses within the mid-seventies, however it fell flat. However, a resurgence in popularity was just nearby.
In 1982, Ray-Ban seemed to be in the cusp of any revival. Their ray ban sale canada crafted a not-so-subtle appearance on John Belushi and Dan Akroyd inside the The Blues Brothers movie. Despite wearing Ray Bans for most of the movie (Belushi actually only removes them once — when Carrie Fisher has a rocket launcher geared towards him), sales were a paltry 18,000 pairs in 1980.
That all changed in 1982 when Ray-Ban signed a $50,000 each year contract to position Ray-Bans in movies and TV shows. Between 1982 and 1987, Ray-Ban had placed their sunglasses in additional than 60 movies and tv shows.
The investment repaid when Ray-Ban received their first big return because of Tom Cruise donning the classic Wayfarer from the 1983 coming-of-age movie Risky Business.
Suddenly, Ray-Bans were cool again and also the company could hardly keep its Wayfarers available.
In 1983, the company sold a wonderful 360,000 pairs of the sunglasses. In the coming years, Ray-Bans would can be found in several 80s hits, including Miami Vice, Moonlighting, along with the Breakfast Club. Sales reached 1.5 million.
Within the Eighties, Ray-Bans and Ray-Ban Wayfarers could be seen on everyone from Madonna to Michael Jackson, Elvis Costello, Morrissey, The Ramones, Blondie’s Debbie Harry, members of U2, and other celebrities like Jack Nicholson and Vogue-Editor (and “The Devil Wears Prada” muse) Anna Wintour.
By the 1990s, Ray-Ban again faced a slump as Grunge ditched the trends from the 80s and wrap-around sunglasses from manufacturers like Oakley became in-vogue. The organization tried to kick-start sales by updating the frame’s styling, but again they fell flat.”
In 2007, Ray-Ban re-introduced the original Ray-Ban Wayfarer design, but expanded the color options beyond the traditional palette to include patterns like checks and camouflage and colours like navy, white, turquoise, red, and blue.
In addition they created a collection of multi-colored Wayfarer frames that combined colors like gold on black, white on black and red on tortoise-shell.
The strategy worked, as soon as again, ray bans 90 off appeared to stare you inside the face each time you opened a fashion magazine or a copy of men and women.
Following a 10 year hiatus, Ray-Ban was dexjpky53 again as well as the very first Aviator-style, longtime linked to cops and pilots, began showing up on celebrities.
Since the Ray-Band revival took hold, other designer eyewear manufacturers took notice and made an effort to rush out their versions in the classic aviator and Wayfarer.
While their efforts brought a clearly retro-flair to 2009 eyewear, the genuine article that had been started in 1937 and epitomizes the classic sunglass style persists.