It all started having a T-shirt. Sports apparel company Under Armour’s founder and CEO Kevin Plank was tired with sweating through his shirts while playing football in the University of Maryland, and that he figured he could build a garment that will keep him dry. Months later, he had come up with the initial part of Under Armour Heatgear–and his first team outfitting contract. 2 decades later, his company is having a stellar run-the result of aligning itself with breakout athletes at the perfect time, using technology to reach customers where they hang out, and employing messaging that exposes the heart of your brand. The brand’s first major campaign–“Rule Yourself”–debuted in 2015 and featured NBA MVP Stephen Curry, Super Bowl champ Tom Brady, and history-making ballerina Misty Copeland. As well as the Droga5-crafted “I Will A Few Things I Want” campaign, which featured model Gisele Bundchen punching a heavy bag flanked by real-time social networking comments in regards to the brand, won the Grand Prix award at the Cannes Lions International Festival of Creativity. Apparently, those campaigns are paying back–Under Armour posted its first billion-dollar quarter a year ago, and possesses end up being the number two player inside the sports apparel industry, beaten only by veteran brand Nike.
Back early March, I wrote that under armour australia outlets could end up being the next Nike. I wrote this piece following the company had fallen 25% in a single day after posting their Q4 2016 earnings report. This price decline was comparable to what actually transpired to Nike (NYSE: NKE) from the late 1990s mainly because it matured by reviewing the high growth days.
Under Armour recently shot up 10% after reporting superior to expected revenue and earnings numbers for Q1 2017. Using this type of new price level at heart, my first quarterly update on my own call 86dexnpky examine the company’s most recent earnings report. Let’s start with the excellent because there was much less of that.
As pointed out above, Under Armour beat for both the most notable and bottom lines. The corporation posted $1.1 billion in revenue along with a reduction in 1 cent per share. The revenue number beat Wall Street expectations by $8 million and also the EPS number beat by 3 cents. On top of that, the corporation also maintained its full-year top line guidance of 11%-12% growth.
In my original article on Under Armour, I discussed how international growth was an important thing to monitor for the company and here they failed to disappoint. The company’s total international sales grew 52% throughout the quarter. By specific international location, the sales growth was 55% in EMEA, 60% in Asia-Pacific and 30% in Latin America.